As a financial partner, Credit Suisse provides comprehensive support and advice to its entrepreneurial clients. The exchange is holistic and encompasses both company-related and private financial needs. The holistic approach creates synergies and solutions that go far beyond conventional advice. This comprehensive know-how makes the bank a reliable and long-standing partner for innovative minds from all over Switzerland.
Based on this starting point, Havas developed a new campaign: The agency focuses on real entrepreneurs who stand out for their forward-looking ideas. They speak succinctly and document their visions as well as their company history - the best proof of the successful collaboration with Credit Suisse.
Six companies, six success stories: from the pioneers of the future who filter CO2 emissions out of the air, to the cheesemakers who always guarantee the highest quality with the help of state-of-the-art machines, to the entrepreneur who provides global cyber security from Switzerland. The future belongs to the brave. The future belongs to fresh ideas. And Credit Suisse supports the new thinkers in their efforts.
For the national print, online and social media campaign, these protagonists were portrayed with authentic images at the location of their work. In spots, the leaders answer questions in detailed interviews and thus provide an exciting insight into their work.
Responsible at Credit Suisse: David Schätti (Marketing Switzerland, overall responsibility), Marion Streit, Monica Peter, Hendrik Kruse (project team), Anja Herrmann (overall responsibility for advertising), Marisa Piffari (campaign responsibility for advertising), Kristel Gschwend (advertising), Marco Dalla Valle and Caroline Raba (digital marketing). Responsible at Havas: Patrick Beeli (CD), Patrick Bucher (text), Davide Schenker, Willem Baumann (AD), Claudia Sigg (consulting), Claudia Bont, Basil Kräher (DTP), Ilonka Galliard (art buying), Fabian Weber (photo and film).