Goodbye Zurich, goodbye Paris

FCB Zurich gives the Zurich tram a Parisian chic look on behalf of TGV Lyria.


TGV Lyria is using a fully branded, fire-red Cobra tram to draw the attention of Zurich's population to the journey from Zurich's main station directly into the heart of the City of Love. After all, no other means of transport takes you to Paris faster, more comfortably and in a more environmentally friendly way.


To demonstrate the advantages of travelling to Paris by high-speed train, the agency conceived the complete design of a Cobra tram.

On the outside, the one-line illustrations of Paris' most famous sights are a surprise. In the interior, also designed in bright red, passengers learn groundbreaking reasons that speak for a journey with TGV Lyria.

The TGV Lyria tram has been running since this week and will operate on lines 2,3,4,13,17 during the months of September to November.


Responsible at TGV Lyria: Andreas Bergmann (CEO), Maël Decroix, (Deputy CEO), Valentine Achi (Head Marketing Switzerland & Europe), Pascale Bougréau, (Head of Communications), Alice Perron (Brand and External Communication Manager). Responsible at VBZ: Hans-Konrad Bareiss (Head of Market Division), Daniel Andres, (Sales Manager), Corina Weidmann (Customer Advisor), Stefan Hauri (Technology), Paul Stocker (Extra Trips). Responsible at FCB Zurich: Cornelia Harder (CEO), Marcin Baba (Creative Director), Véronique Forster (Client Service Director), Rebekka Dolenc (Account Director), Paul Labun (Art Director), Fabian Zahner (Senior Copy Writer). Scanwork: Hanspeter Spitzer (Owner), Martin Bachmann (Head of Production).

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