Goodbye Zurich, goodbye Paris
FCB Zurich gives the Zurich streetcar Parisian chic on behalf of TGV Lyria.
TGV Lyria is using a fully branded, fire-red Cobra streetcar to draw the attention of the Zurich population to the journey from Zurich's main train station directly to the heart of the City of Love. After all, no other means of transport takes you to Paris faster, more comfortably and in a more environmentally friendly way.
To show the advantages of traveling to Paris by high-speed train, the agency conceived the complete design of a Cobra streetcar.
On the outside, the one-line illustrations of Paris' most famous landmarks are a surprise. In the interior, also designed in bright red, passengers learn groundbreaking reasons for traveling with TGV Lyria.
The TGV Lyria Tram has been running since this week and operates during the months of September to November on lines 2,3,4,13,17.
Responsible at TGV Lyria: Andreas Bergmann (CEO), Maël Decroix, (Deputy CEO), Valentine Achi (Head Marketing Switzerland & Europe), Pascale Bougréau, (Head of Communications), Alice Perron (Brand and External Communication Manager). Responsible at VBZ: Hans-Konrad Bareiss (Head of Market Division), Daniel Andres, (Sales Manager), Corina Weidmann (Customer Advisor), Stefan Hauri (Technology), Paul Stocker (Extra Trips). Responsible at FCB Zurich: Cornelia Harder (CEO), Marcin Baba (Creative Director), Véronique Forster (Client Service Director), Rebekka Dolenc (Account Director), Paul Labun (Art Director), Fabian Zahner (Senior Copy Writer). Scanwork: Hanspeter Spitzer (Owner), Martin Bachmann (Production Manager).
