Publicis offers best Nati entertainment program for Swiss
For Publicis, the looseness that prevails in the current national team is the basis for the Swiss sponsorship campaign.
The selection that will represent us in Russia this year is definitely one of the best we've ever had. That's mainly because our national team is as well-rehearsed as it's ever been. The mood is relaxed, the self-confidence is there. It's a team that we hope will give us a lot of pleasure in the coming weeks.
The team is accompanied on its way to Russia in numerous short spots. It quickly becomes clear how strong the team spirit really is in the Nati. There is joking and teasing, people tease each other and say things. Not only from the players themselves, but also from the other team members. It's also noticeable that our team possesses not only footballing skills but also very passable acting abilities.
The campaign, which includes TV commercials and sponsorship billboards during the games, leaves no doubt: there's a real team going to the World Cup.
Responsible at Swiss: Bernhard Christen (Head of Marketing), Judith Schulte (Head of Marketing Communication Campaigns), Tanja Rüeger (Marketing Communication Campaigns), Radojka Berchtold (Head of Events ＆ Sponsoring), Silvia De Vito (Event & Sponsoring). Responsible at Publicis: Patrick Suter (Creative Direction), Thomas Schöb, Andreas Hornung, Albert Matzinger (Text), Marvin Hugentobler (Art Direction), Dominik Locher (Graphics), Matthias Städeli (Managing Director), Sandro Looser, Flavio Alraun (Consulting), Thomas Wildberger (CEO). Responsible at Prodigious: Vicky Cullen (Integrated Producer). Production: Rattling Stick, Ltd. London (Film Production), Gabe Turner (Director), Antonio Paladino (Cinematographer), Stuart Bentham (Producer), Markenfilm Switzerland (Service Production), Jingle Jungle (Sound Studio).
