Easter bunnies play Hollywood
Leo Burnett promotes the Mall of Switzerland's Easter exhibition.
The Mall of Switzerland has organized an exhibition for Easter in which rabbits become movie stars: Ten famous movie scenes are recreated in elaborate displays with bunny puppets. Whoever guesses all the movies can win a trip to the Disney Film Studios in Paris.
Just as unusual as the exhibition concept is its promotion by Leo Burnett: the themes of Easter and Hollywood are brought together by transforming film icons such as Marilyn Monroe and James Bond into chocolate bunnies.
In addition to print and posters, the Easter campaign also includes radio and various digital and social media.
Responsible at the Mall of Switzerland: Jan Wengeler (Center Manager), Christoph Schwarz (Marketing Manager), Désirée Baumann (Assistant Marketing). Responsible at Leo Burnett: Barbara Hartmann (Art Direction), Urs Schrepfer (Text), David Fischer (CD), Martin Stulz (ECD), Livia Otth (Consulting), Cem van der Schaar (Art Buying), Linus Schneider/pixelprinz (3D Artist).
