What do Roger Federer and a farmer have in common?
New agency, new claim, new brand campaign: starting this week, Sunrise and Publicis will be using Sunrise customers like you and me in advertising alongside Roger Federer.
Sunrise was long perceived as number 2. In recent years, however, Sunrise has invested a lot and today offers the best quality, infrastructure and customer service all around - including the best network two years in a row. Accordingly, Sunrise is also continuously gaining customers and is now much more popular than is generally thought. And so Publicis formulated the new slogan for the telco provider: "Number 1 for 3 million."
In the campaign starting at the beginning of March, Sunrise now shows various of these 3 million customers. In the films, a Valais farmer, a sofa athlete or a househusband, among others, proudly tell what they have in common with tennis god and also Sunrise customer Roger Federer. "But the films are only the start, the Roger-and-me comparison has great popularity potential and will also be played digitally and socially in an exciting way," says Publicis CD Peter Brönnimann.
More of the 3 million Sunrise customers can be seen in a large poster and eBoard campaign starting next week. Fluid Light" - Sunrise's special color gradient - will be used on objects as a visual bracket. A simple, modern visual language, implemented with photographer Lukas Gansterer.
Responsible at Sunrise: Bruno Duarte (Chief Consumer Officer), Christoph Timm (Director Brand Strategy & Marketing Communication), Anna Leutar (Senior Marketing Manager Consumer Brand Communication), Sandra Seydel (Senior Marketing Manager Consumer Brand Communication), Marc Halm (Marketing Manager Online & Social Media). Responsible at Publicis: Thomas Wildberger (CEO), Peter Brönnimann, Johannes Raggio (Creative Direction), Michael Brauchli (Head of Art), David Lübke (Text), Regine Cavicchioli (Art Direction), Mathias Kröbl, Anatole Comte (Junior Art Director), Angelos Apostolidis, Marion Schwager, Sabrina Elsässer, Claudia Ziltener, Matthias Koller, Matthias Städeli (Consulting). Prodigious: Suzana Kovacevic (TV & Art Buying). Film production: Stories; Tobias Fueter (director), Nicole Spring (producer), Filip Zumbrunn (cinematographer). Photography: Lukas Gansterer.
