Smart heads protect themselves - even when sledging
Die Agentur Quade & Zurfluh hat für Concordia eine Präventionskampagne für sicheres Schlitteln umgesetzt.
Sledding down the slope with family or friends is part of winter for many. But the danger is often underestimated. According to the Swiss Federal Office for Accident Prevention (BFU), an average of around 7,000 people are injured every year while sledging. According to the BFU, 9 out of 10 skiers and snowboarders on the Swiss slopes wear a helmet, but sledders still have some catching up to do. Only one in two wears a helmet. In order to raise awareness among the other half, Concordia has continued the campaign with the slogan "Smart heads protect themselves - even when sledging" this winter. The BFU supports the campaign with prevention recommendations.
The campaign uses a tour of the mountains to playfully draw attention to the need for protective equipment when sledging. To support the message, the new campaign slogan hangs on APG Mountain billboards in the most popular winter sports regions. Sled rental companies also use sledding cushions and posters branded with the campaign slogan.
Responsible at Concordia: Dominik Hardegger, Head of Advertising. Responsible at Quade & Zurfluh: Elmar Schäfer, Corina Stadler, Corinna Zanoni, Federica Villa.
