Home is where Christmas becomes magical - thanks to Pfister and content and form

Christmas is traditionally a time when the home takes on great importance: It is decorated and adorned, people visit each other and enjoy being together. Christmas is therefore also the perfect opportunity to bring Pfister's core competence to life: With four magical Christmas worlds, anyone and everyone can transform their home - and enjoy the most wonderful time of the year in style.

The Pfister Magic World was presented to the general public using moving images, digital out-of-home, other digital advertising materials, posters and a brochure; existing customers also received a personalized mailing with an invitation to the Christmas exhibition, including a voucher. And, of course, there was also the traditional Advent calendar with 24 attractive chances to win.

Responsible at Pfister: Paul Holaschke (Head of Marketing); Fabienne Suter (Head of Advertising); Gina Armellino and Martina Amico (Project Management). Responsible at the agency: Dominik Stibal (CEO); Karin Estermann (Creative Direction); Marcus Josty (Senior Art Direction); Gianin Walter, Jan Löchler (Graphics); Christine Boje (Text); Yacine Azzouz, Michèle Wildeisen (Digital); Melanie Scheiling (Production); Lisa Stämpfli (Image Editing); Audrey Isaak (consulting group management); Isabelle Marasco (project management); Dreamproduction (microsite); Philipp Rohner (photographer cover); Alessandra Leimer (photographer mood images); Alexander Wegner (styling), Maya Baumgartner (production); Tobias Kubli (mood films).