The Cover Media does radio advertising for radio advertising
On its own initiative and at its own expense, Cover Media designed and produced four radio spots in German and French, which are now being delivered free of charge to all radio stations.
The reason: Radio is the most widely used medium and is still a safe bet today, with listener numbers that have remained stable for years. Nevertheless, radio advertising in Switzerland still doesn't have the status it deserves and actually should have based on usage.
The private stations are free to use the spots created. The duration and period of use can be determined by the radio stations themselves. Of course, on the assumption that this generic advertising is generously scheduled.
The spots convey in a simple way how radio advertising works. No explanations are needed. The spot is statement enough and listeners automatically come to the conclusion that radio advertising really works.
The following Four motifs are available to private radio stations as of today: Emotion; Earworm; Appeal; Attention.
Generic advertising isn't new - but every now and then it can be something new, writes The Cover Media in a press release.
