ViznerBorel loves Navyboot
For Navyboot, ViznerBorel conceived the positioning of the brand and staged the experience of its products.
If you love your own product, you will be loved. With the corporate claim "Love Navyboot" the brand stages the love for quality, perfection, fashion, design and imagination. Thus, Navyboot communicates the attitude as a brand of its products, which also delivers on the promise "Love Navyboot".
The campaign includes classic media, social platforms, CRM measures and POS.
Responsible at Navyboot: Katharina Rist (Marketing Manager). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility). Hanna Zimmermann (Art Direction). Markus Binggeli (strategy/consulting). Farid Mhedbi (Consulting). Photography: Armin Zogbaum.
