Visitors to a Zurich shopping center recently could hardly believe their eyes: at the touch of a button, they could massage dairy cows on an organic farm 50 km away in Lucerne with a cow brush. And they could do it in real time. The brush on the farm started up as soon as the button in the shopping center was activated. Those who pressed the button received a gift of organic milk from the cows as a thank you. The motto of the campaign was: "Make the cow happy. And the cow makes you happy."

The welfare of the animals on Knospe farms has a particularly high priority. In addition to organic feed and species-appropriate husbandry, cow brushes also play an important role. The swinging brushes keep the cows clean, healthy and increase their well-being.

As part of the traditional Alpabzug, Bio Suisse circulates a charming short documentary that captures the real-time action. Programs were developed especially for the project, which set up a websocket connection between the locations and thus enabled the video signal as well as the command to start the cow brush in milliseconds. A total of six film cameras captured the action.

The live action is part of the Bio-Suisse campaign "Everything is connected somehow"which shows that every action of the consumer is related to organic farming - in this case directly.

Responsible at Bio Suisse: Jürg Schenkel (Head of Marketing) , Sylvia Gysin ( Project Manager Marketing Communication Advertising ), Ania Biasio (Responsible Media Office). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Cornelia Hess (Art Direction), Mirjam Birrer, Angela Cristofari (Project Management), Isabelle Akermann (Planning Director). Responsible at Open Up: Melanie Schneider (Partner), Katrin Schmitter (PR Consultant). Responsible at Front: Ralf Brändli (Technology). Responsible at Delighted: Peter Scherz, Tobias Wanner (Bau Automat). Responsible in Ferrari fights: Luc Kämpfen (director), Yves Marchon (cinematographer), Hastings (sound). Responsible at Konnex: Peter Döbeli (owner), Marco Berto, Kathalin Suppanz (media consultant).

Visitors to a Zurich shopping center could hardly believe their eyes recently: at the push of a button, they could massage dairy cows on an organic farm in Lucerne 50 km away with a cow brush. The brush on the farm started up as soon as the button in the shopping center was activated. Those who pressed the button received a gift of organic milk from the cows as a thank you. The campaign's motto was: "Make the cow happy. And the cow makes you happy." The welfare of the animals on Bud farms has a particularly high priority. In addition to organic feed and species-appropriate husbandry, cow brushes also play an important role. The swinging brushes keep the cows clean, healthy and increase their well-being. As part of the traditional Alpabzug, Bio Suisse is circulating a charming short documentary that captures the real-time action. Programs were developed specifically for the project that established a websocket connection between the sites, allowing the video signal and the command to start the cow brush in milliseconds. A total of six film cameras captured the action. The live action is part of the Bio-Suisse campaign "Everything is connected somehow", which shows that every action of the consumer is connected with organic farming - in this case directly.The link to the video is there >>>here>>