If you are not Chuck Norris, you should bet on Fiat Professional
Cult movie star and Internet phenomenon Chuck Norris promotes Fiat's Professional line in the campaign created by Alpha 245.
Chuck Norris is the testosterone-scorching powerhouse from the celluloid film days of yore. Today, the superhero has become a digital cult figure. His exaggerated masculinity is lovingly lampooned in thousands of memes. Chuck Norris impresses on the web with 12 million search results on Google and 880,000 on YouTube, including millions of views.
Fiat is using this worldwide phenomenon to promote its Professional series. Chuck Norris ideally embodies the brand values of the Fiat Fullback: determination, stability, reliability, dynamism and power. With wit and self-irony, the film icon promotes the Turin-based car company's powerhouse. As a hero for whom nothing is impossible, he performs incredible feats in a range of work situations. With the pointed message: if you're not Chuck Norris, you need a Fiat Fullback. To be seen online and at the POS.
