Those who buy online love Ricardo
As of now, two new TV commercials are on-air for Switzerland's largest online marketplace. With humor that goes to the limit of pain, they remind us where we can find the really good stuff and buy it at good prices.
The platform Ricardo.ch, which was founded in 1999 and has over 3 million members, and the Bernese advertising agency Contexta worked together for the first time and developed the tongue-in-cheek snapshots. For example, that of a dentist patient who wants to go through hell for his sports car recently purchased on autoRicardo.ch or that of a confession-taking priest who immediately punishes small (non-)buying sins.
With the provocative spots, Ricardo.ch and AutoRicardo.ch want to underline their number 1 claim in the Swiss market.
https://www.youtube.com/watch?v=hvdlogLXSDs
"We are very pleased with the strategy we have chosen and the outcome," said Valérie Gryson, Chief Marketing Officer of Ricardo.ch. "As a performance-driven company, we are confident that we will be successful with this."
The campaign started on September 17 and in addition to TV, the spots will also be used in online advertising. Display banners complete the campaign.
https://www.youtube.com/watch?v=4GC6XZZVtb8
Responsible at Ricardo.ch: Valérie Gryson (Chief Marketing Officer), Martina Andric (Head of Marketing Content & Campaign). Responsible agency: Contexta. Responsible at BigFish Filmproduktion: Max Millies (Director), Gesche Carstens (Producer).
