Style and sensuality for AD.M Polos

For six years now, AD.M has been serving men with special polo shirts. Under the motto "The one. The only. The polo", the AD.M brand is being strengthened this year with an online and offline campaign and its own online store The-polo.com is being promoted. The Rosarot advertising agency is responsible for the stylish new appearance of the exclusive Swiss polo brand. The agency's owners are also the founders of the fashion label.

A large part of the polo shirt brand's communication takes place online. The brand's own online portal, The-polo.com, is bursting with masculinity and sensuality: AD.M promotes its two collections with an exciting mix of style and provocation. The result are seductive campaign images and a new spot, which was shot in New York City. The video is emotionally accompanied by a specially created AD.M song by Swiss singer-songwriter Marius Bear - a bear of a man with a powerful voice. The video was directed by Bernese photographer Rob Lewis. Hair-and-make-up stylist Georgios Tsiogkas, who has made stars such as Naomi Campbell, Elle Macpherson, Anne-Sophie Mutter, Helene Fischer, Olivia Palermo and many more shine, was responsible for the models' good looks.

AD.M brand became famous for its reinterpretation of the male polo shirt. The reinforced collar, the high-quality material and the special cut allow the AD.M polos to be worn with or without a jacket. On the one hand, this corresponds to the modern lifestyle of the man and the associated constant change between his multiple roles. His duties as father, businessman, husband and friend constantly overlap and he depends on flexible fashion that allows him to appear stylish in both formal and informal situations. On the other hand, wearing a polo shirt under a jacket is all the rage, as this year's New York Fashion Week showed.

AD.M, born in Switzerland and pronounced [ˈædəm], stands for "Assorted Design. For Men" and is an association with the archetype Adam, who embodies absolute masculinity. The brand was founded in 2011 and is now available in some Schild stores in addition to its own online store.

Responsible at AD.M: Peter Picca (CEO), Chantal Jenny (Product Management). Responsible at Rosarot: René Karrer (Creative Director), Andreas Steiner (Text), Andrea Bissig (Art Direction), Sven von Osten (Graphics), Jonas Hartmann (Graphics, Polygraphy); Rob Lewis (Photography, Direction); Georgios Tsiogkas (Hair & Make-up); Marius Bear (Music).