Valencia for Coop: Even Jamie Oliver would collect Märkli there
The new edition of the Coop Trophy was also creatively managed by the Basel agency Valencia. This time, celebrity chef Jamie Oliver is in on the action.
From March 13 to July 29, 2017, original kitchen helpers from Jamie Oliver and the matching charcoal grill can be purchased with the Trophy Market Stamps - as always at greatly reduced prices. "The new Trophy is an excellent fit with Coop's food strategy," Creative Director Tommy Schilling said in a statement. Enjoying food and sustainable products are values that the celebrity chef stands for, and so does Coop.
At the new collection promotion are almost exclusively Jamie Oliver products from the knives to serving boards to barbecue accessories. Bowls and grill utensils as well as a charcoal grill are also recommended by the master. For every 10 francs you buy, you receive a Trophy Mark. And with 25 of these, you can buy a Trophy article at a reduced price. A new feature of this year's edition is the opportunity to collect the Trophy Marks digitally via the Supercard app. All the details can be found in the practical collector's booklet, which is available at all Coop sales outlets and, as usual, is one of the many advertising materials that Valencia was commissioned to design and implement.
The advertising materials also include displays, 3D pillars, pallet and promotion table wraps, F4 and POS posters, and ads for Coop Press and Fooby magazine. The promotion runs from March 13 to July 29, 2017 in all Coop supermarkets, Coop City department stores, Coop Bau + Hobby, Coop restaurants and at coop@home. The Märkli can be redeemed until 12.8.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Estelle Schöpfer (Project Manager Marketing Communications, Advertising), Stefan Berberig (Project Manager Specialty Stores & New Business), Kathrin Wullschleger (Project Manager Marketing Communications, Advertising Retail POS), Pia Bracher (Head of CM/Procurement Near Food/Non Food), Marc Helfenstein (Category Manager HC53 Electrical/Kitchen/Food). Responsible at Brand Loyality: Alexandra Broekmaat (Senior Program Manager). Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Daniel Nussbaumer (Art Director), Guillermo Garcia (Senior Copywriter), Tanja Krismer (Consultant), Jeanne Plüss (Consultant), Marco Fritz (Senior Project Manager Polygraphy), Yves Bucher (Project Manager Polygraphy).
