Women's drink: Erdmannpeisker celebrates women power for Eve
The year 2017 brings a new campaign for the Eve brand to strengthen the closeness and anchoring to its target group: Eve thus addresses urban, authentic and self-confident women.
The core positioning "Sharing female moments." forms the basis for the storytelling. Based on this core positioning, a strong slogan was sought that would be implemented as a TVC in modern images and thus appeal to the communication target group in a more authentic and natural way. The claim "Best moments, best friends." is intended to sum up a strong and desirable attitude to life.
In TVC, this is staged in a small, cheeky story full of women's power and a wink of the eye, and realized in summery, upbeat yet powerful images, the agency writes in a statement.
Responsible at Eve: Regina Wurz-Janssen (Marketing Manager), Anna Habighorst (Senior Brand Manager), Nadine Bollhalder (Brand Manager Eve). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Patrick Fawer (Art Director), Thomas Zulauf (Consulting). Responsible at Markenfilm: Florian Studer (production), Benjamin Brettschneider (direction), Philipp Zumbrunn (camera).
