Design your own Trojka
FS Parker designed the entire appearance and implemented the website for DIWISA's latest "Make your own Trojka" campaign.
By means of a simple mechanism, users can access the Website design and name their own Trojka bottle in just three steps and submit it for voting. The campaign is supported throughout Switzerland by online postings. In the first three days after the launch, over 2,500 bottle designs were uploaded and 12,600 votes were cast.
Responsible at DIWISA: Claudio Lobosco (International Brand Building Director), Jonas Brauen (Brand Manager Trojka). Responsible at FS Parker: Hannes Sigrist (Creative Direction); Maja Nucci and Jenny Heinicke (Art Direction); Meret Borer and Gaudenz Niggli (Graphics); Noelia Blanco (Account Direction); Stefan Jans (Digital Direction); Luis Cisneros (Digital Producer).
