On the bags, ready, go!
Compresso sends German-speaking Switzerland on a search for virtual Brack.ch sacks. In order to communicate Brack.ch's extensive range of products in a playful way, the communications specialists designed a GPS-supported promotional campaign entitled "Find the Brack in the bag!", which is now running in German-speaking Switzerland.
At the heart of the campaign is a location-based, mobile WebsiteThe virtual sacks contain valuable instant prizes from the Brack.ch product range and Brack.ch shopping vouchers. To keep the search exciting, the virtual sacks are constantly on the move.
After starting a new search on the mobile website, the user is shown the five Brack sacks located in the nearest vicinity in each case. The distance to the sack is indicated by a distance display. In addition, a countdown runs in parallel, in the time span of which the sack must be found. Anyone who finds one can open it virtually and receive the gift it contains. There are prizes worth well over 50,000 Swiss francs to be won.
February 15, 2017: Kick-off to the hunting season
"With this campaign, we can show consumers the enormous range of products offered by Brack.ch in a playful way and get them excited about the Swiss online retailer through this interaction," explains Andreas Cueni, Managing Director of Compresso. The promotion started on February 15, 2017 and will run for around four weeks throughout German-speaking Switzerland, with new Brack.ch bags with instant prices being placed all the time. Throughout the duration, "Find the Brack in the bag!" will be intensively promoted via on and offline measures.
This year, Compresso is responsible for the entire annual campaign of Brack.ch. The promotion mentioned is the prelude to a whole series of unconventional communication measures that the Compresso team has developed and implemented together with its client for the current year.
Responsible at Brack.ch: Markus Mahler (CEO); Dominik Hackenbruch (Head of E-Commerce); Marc Isler (Head of Marketing) with team: Sandrine Knechtli (Project Management), Sabrina Küng, Patrick Hoerdt, Andrea Sikora. Responsible at Compresso: Andreas Cueni (conception and consulting); Fridolin Stauffacher (conception); Joko Vogel (conception); Sabrina Orthen (consulting and project management); Oliver Glutz von Blotzheim (creative director); Angelo Mabellini (creation); Luisa Weidmann (digital project management); Sandra Magnusson (graphics and web design). Cubera Solutions: Programming.
