Unexpected encounters with Canal+
For the launch of the new app myCanal in Switzerland, Canal+ launches a broad communication campaign in cooperation with Havas Geneva.
The messages of the print campaign vary depending on the publication location and are intended to express that users can take their Canal+ broadcasts with them wherever they go thanks to myCanal on their smartphone and tablet. The campaign consists of megaposters, posters at train stations, streets and on the EPFL campus, and three radio spots.
"The Hateful Eight"
"Right here, Alex was suddenly facing the Hateful Eight."
"The Young Pope" - Season 1
"At this station Elsa met the Pope."
"11/22/63" - Season 1
"It was on this street that Léa witnessed the assassination of John F. Kennedy."
"Batman v Superman: Dawn of Justice"
"At this stop, Éric witnessed a duel of superheroes."
"The New Adventures of Aladdin."
"Here on campus, Anne met the Prince of Thieves."
Client: Canal+. Responsible at Havas Geneva: Gabriel Mauron (CD); Simeon Brandner, Pierre-Olivier Gardello (AD); Thibaud Genevois (concept and editing); Pauline Charuel (consulting). Sound production: Ramon + Pedro, Shazam. Marketing Representative: Gautier Huppe. Communications Officer: Myriam Hofstetter.
