Digital Ad Trust Ambassador Program successfully launched

The Digital Ad Trust Switzerland (DAT) initiative is pleased to announce the successful launch of its new Ambassador program with already twelve agencies participating in the first two months. The program is aimed at agencies and advertisers and aims to improve transparency in online advertising, particularly in the areas of viewability, ad fraud, brand safety and user experience.

Since the launch of the Ambassador program, several agencies have already signed up and successfully completed the trainings. Among the first participants are the following agencies:

• Adisfaction-Annex
• DEPT
• Digital nalu
• Drop8
• Essencemediacom
• Konnex / Dotkom
• Mediaschneider / Hoy
• Mindshare
• Omnicom Media Group
• Pink
• Wavemaker
• Webrepublic

They have trained their employees involved in display media buying with the Digital Ad Trust online training and, after passing the test, several "Digital Ad Trust PRO" certificates have already been issued.

These agencies are actively engaged in recommending the use of Digital Ad Trust approved 3rd party tools for ad fraud, brand safety and visibility measurement to their clients and encouraging them to book only Digital Ad Trust certified inventory. They also educate their customers about potential risks and appropriate safeguards, and provide their customers with a transparent overview of booked inventory for network and/or programmatic bookings.

Agencies and clients invited

Other agencies and advertisers can also apply for the Ambassador program at the Digital Ad Trust Website under log in.

Catherine Purgly, Managing Director of Leading Swiss Agency, is pleased with the high demand for the Ambassador program and emphasizes that this shows that agencies take the issue of transparency in online advertising very seriously. She also stresses the importance of the Digital Ad Trust online training, which helps to raise the level of knowledge among staff.

The Digital Ad Trust Ambassador Program is designed to further improve transparency and quality in online advertising and strengthen collaboration between agencies, advertisers and certified publishers. It is a free program that enables participants to carry the Digital Ad Trust Ambassador Program label and demonstrate their commitment to transparent and safe online advertising.