Monami wins pitch for Swisscom content

Swisscom's social media budget goes to the Zurich agency Monami. Together, the opportunities of the digital world are to be brought to social media in a playful way.

Monami, consisting of around 35 employees, is now also allowed to tinker and implement for Swisscom. The agency won the pitch of the telecommunications company - and as of April is the new partner in the operational play, creation and implementation on the private customer social media channels of Swisscom.

"The pitch invitation not only pleased us extraordinarily, but also seemed to be tailor-made for us from the very beginning. Because: We were allowed - based on the Swisscom strategy - to design big, crazy ideas and playfully handle digital innovations," says Tim Schaerer, GL member at Monami and co-responsible for the pitch.

This will also be the claim for the multi-year mandate in the future, Schaerer continues. "With innovative formats, playful pieces and clever campaigns, we want to put Swisscom in the focus of the target group on all social channels. With these formats, we ensure that the strong brand positioning that has been developed can be maintained and expanded wherever possible."

Consulting is also part of the task

Thus, in addition to the operational work, ongoing consulting is also part of the task. Schaerer: "Our 3D team, for example, is just getting bigger and bigger. We have enough ideas. Monami is also proud of the fact that Swisscom has just been named Europe's strongest brand. For Swisscom, the clear social-first orientation and the know-how of the new Challenging Partner were the decisive points: "With Monami, we have found the powerful addition to our team. Together, we want to question existing standards in a meaningful way and continue to inspire with best-in-class implementations for Swisscom," says Pascal Morgenthaler, Co-Head of Content & Social Media Marketing at Swisscom.

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