Markus Häfliger founds his own PR agency Häfliger Media Consulting

Founder Markus Häfliger comes from Press'n'Relations, where he headed up the Swiss branch for the last seven years. "As a former specialist journalist for IT and business topics, I was able to gain valuable experience both on the publishing side and then also on the agency side and specialize further in technology topics," he says in a press release. "Now the time is right for me to break new ground with my own agency."

Häfliger Media Consulting's services range from strategy consulting, media relations, editorial services such as the conception and realization of customer magazines, SEO-optimized copywriting and social media PR to media training and the management of projects for supplementary services. For the latter, Häfliger Media Consulting works as a general contractor with selected partners for graphic production, web design, search engine marketing or photo and video work.

The new agency is starting with several mandates from companies mainly from the IT sector and covers cutting-edge topics in the business-to-business sector, from business software and system integration to cloud computing, collaboration, data science and big data.

Before joining Press'n'Relations, Häfliger spent ten years as editor and editor-in-chief of the IT industry magazine IT Reseller and Infoweek (now Swiss IT Magazine), the magazine for IT decision-makers in companies. At that time, he was jointly responsible for the development and design of IT Reseller and Specials, the news platform itreseller.ch and the establishment of industry events. He got his start in the industry as Marketing Manager at the Internet Expo iEX, Switzerland's up-and-coming and most important Internet trade fair in the 1990s.