die Mobiliar: Sunday parquet skating
Jung von Matt LIMMAT and Mobiliar are starting the new year together with the latest "Liebe Mobiliar" commercial. The protagonists of the commercial, however, start off on a Sunday morning that only seems ordinary at first glance. Because while the parents want to sleep in, the daughter has completely different plans.
Switzerland can finally look forward to another "Liebe Mobiliar" commercial: In collaboration with stories, Jung von Matt LIMMAT and Swiss insurer die Mobiliar present the latest spot in the legendary "Liebe Mobiliar" campaign series.
With the current "Liebe Mobiliar" commercial, Mobiliar is starting the new year by showing that damage at home always happens exactly when you don't expect it. For example, when you want to sleep in: While the parents are still slumbering away particularly comfortably on Sunday morning, they are woken up by noises that definitely don't belong in the house. The reason for this is their daughter, who has discovered her talent as a figure skater and is enjoying herself to the full. And that leaves its mark.
Nicole Bieri, Marketing Communication Manager at Swiss Mobiliar, says about the commercial: "It was important to us to show interpersonal moments as well as a funny case of damage. Mobiliar's sense of humor is very typically expressed in the commercial and we are convinced that many parents will recognize themselves in this situation." And director Tobias Fueter from stories also gave the commercial his special touch this time: "We wanted the commercial to convey the feeling of a normal Sunday morning in Switzerland. And show that it doesn't always end comfortably".
The 25-second spot will be shown in three languages on TV, online and in cinemas for four weeks from January 3, 2024.
Responsible at the Mobiliar: Nicole Bieri, Hanna Poffet and Angéline Willisch (Marketing Communication Managers), Lorenz Jenni (Head of Brand Leadership & Marketing Communication) Responsible at Jung von Matt LIMMAT: Jan Theus, Moritz Lüth, Luca Schneider (Art Direction), Raphael Hemmi (Text), Melissa Diday, Laura Annen, Tina Mons (Consulting), Natascha Imfeld (Agency Producing), Wolfgang Bark (Managing Creative Director), Luitgard Hagl (Managing Creative Director) Responsible at stories AG: Tobias Fueter (Director), Tobias Dengler (Cinematographer), Yves Bollag (Executive Producer), Rhea Mandanis (Producer), Atelier Lomann (Set Design), Emilie Fischer (Styling), Céline Bindi (Editor), Rémy De Vlieger (Colorist), Gian Dolder (Sound Design), Jingle Jungle (Sound Studio) Responsible at Mediaschneider: Tarek Al Faiech, Stephan Bänninger, Lisa Kaniampuram (Media Consultants), Christian Rufener (Managing Director)
