Agency at the airport and Swiss Cancer League join forces
To draw attention to the fate of children with cancer, the Swiss Cancer League commissioned the airport agency to develop and implement a fundraising mailing.
For more than 110 years, the Swiss Cancer League has been committed to helping people affected by cancer and those around them. As an umbrella organization, it offers comprehensive counseling, support and information services through 18 cantonal and regional organizations. Children are particularly affected by cancer. After all, they still have most of their lives ahead of them. Especially since no mother or father wants to lose a child at a young age. The burden is enormous for everyone involved.
Donation mailing for more attention
In order to draw attention to the fate of children with cancer, the Swiss Cancer League commissioned the airport agency to develop and implement a donation mailing. By means of the personal address by six-year-old Luca - representing all children suffering from cancer - the awareness of the situation of children suffering from cancer should be clarified among the addressees and thus donations in favor of prevention, early detection and independent cancer research should be encouraged.
Responsible at the Swiss Cancer League: Marc-André Pradervand (Co-Head of Fundraising), Olivia Schmidiger (Public Fundraising Specialist), Denise Furer (Direct Marketing Specialist). Responsible at the agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Michael Lindenmann (text).
