Silverspot is looking for funny animal spots for Qualipet
The "Funnypets" campaign aims to increase the frequency of Qualipet in brick-and-mortar stores as well as online. Petfluencers are also being used for this purpose.
For this assignment, Silverspot developed the Funnypets campaign, in which Qualipet is looking for the most popular pet videos in Switzerland. Remo Civatti, Managing Director of Silverspot: "The heart of the campaign is a video online platform which we created in collaboration with Cubetech from Bern and the designer Thomas Oehrli, who specializes in UX/UI".
Silverspot Creative Director Nicolas Vonlanthen, adds: "It's totally easy: Participants can simply upload their best animal video. And all the people who watch it on the page funnypets.ch view the video, select the winners by awarding likes. The video with the most likes will be rewarded with the main prize and an airing on Swiss television." The multichannel campaign interacts with the landing page across all touchpoints and includes online, TV, radio, social media, print and POS measures.
"To further increase awareness via social media channels, Silverspot is working with three petfluencers from Switzerland for the Funnypets campaign," Nicolas Vonlanthen added.
