Federal government considers ban on advertising meat promotions

The Federal Office for Agriculture is considering banning advertising for cheap meat. Discounts for meat are not conducive to sustainable consumption, the NZZ am Sonntag quotes deputy director Adrian Aebi.

Bund zieht Werbeverbot für Fleisch-Aktionen in ErwägungThe controversial proposal is a first indication of how the Confederation wants to make farmers, consumers and retailers more sustainable. SVP National Councilor Mike Egger reacted sharply. It is a scandal to even consider such a ban.

Agricultural economist Urs Niggli, who is a member of a scientific group preparing the World Food Summit, expects the current SonntagsBlick-The report also highlights the devastating impact of climate change on food security. Because the world's population will be around 10 billion by 2050, more will have to be produced. (SDA)

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