Where success stories begin
Publicis created a new, international B2B campaign for Swiss WorldCargo that demonstrates that on-time and accurate delivery can drive, or sometimes even trigger, any customer's success story.
Such examples, which can happen every day, are presented in the new campaign. Among other things, an art transport sets a record for the number of visitors to an exhibition. Or we learn that delivered biotech products are used to create medicines that alleviate the suffering of numerous people. And last but not least, a shipping company was able to offer the next ship tour on schedule thanks to the timely delivery of spare parts.
The selected subjects represent three different services of Swiss WorldCargo. At the same time, reference is made to the optimally coordinated cooperations with its partners. The campaign can be seen immediately in trade magazines and online.
Responsible at Swiss WorldCargo: Alain Guerin (Head of Cargo Marketing), Maria Campanella (Senior Cargo Marketing Communication Executive), Silvia Cappelli (PR & Online Communication). Responsible at Publicis: Urs Schrepfer (CD), Regine Cavicchioli, Daniel Ahrens (AD), Christian Stüdi (text), Candido Righetto, Sandra Zottl (consulting), Eliane Stettler (art buying), Ester Elices (strategy); Christian Grund (photography), Felix Schregenberger (image editing).
