Leo Burnett: All fast to everywhere
Postal containers transport everything quickly and safely to the right place. And that's exactly what everyone can now read on them, thanks to Leo Burnett.
Every day, Swiss Post transports over 400,000 parcels in containers by road and rail. They contain everything Switzerland needs - from spare parts to garden gnomes. Leo Burnett Switzerland has now implemented this logistical feat as an out-of-home campaign and rolled it out on part of the 1,200-container PostLogistics fleet. The idea: place names from all over Switzerland are linked in one word with an object that is perhaps on its way there in one of the countless parcels in the container. A competition in which people can text their own suggestions and, with a bit of luck, even get them on the rails, is planned for November 2016. The campaign is now rolling through Switzerland in all four national languages.
Responsible at PostLogistics: Ruth Mathias (Head of Communications PostLogistics), Martin Gonzenbach (Head of Marketing Communications), Karin Krummenacher (Project Manager Marketing Communications ). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christian Bircher (CD), Bastian Otter, Cla Campell (text), Fernando Gort, Elisa Stahel, Michael Gassler (consulting).
