TBWA\Zurich: Summer at last
Summer is here - with the new McWraps from McDonald's and the campaign by TBWA\Zürich.
At the start of summer, McDonald's presents two new products to its customers: The McWraps Chicken Curry and Beef Salsa. With their fresh ingredients, they are the ideal snacks for the hot days. The two wraps are only available this summer.
TBWA\Zurich created a campaign with a lot of naked skin for McDonald's to match the summer season. The print subjects answer the vexed question of the beach figure with a strong wink. And online, too, the wraps present themselves as the ideal companions for the big appearance in the pool and in the office. The posters will be on display until 17.07.2016.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Thomas Frésard (Food & Family Manager), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Titian Walti, Angelo Scullio, David Voges, Silke Erschbaumer, Michel Kissling, Nina Britt-Rauer (creation), Michael Kurz (strategy), Ilenia Peluso, Esther Ortega (consulting), Tobias Jean (digital), Agnes Meier (production). Responsible at Goldbach Interactive (Switzerland): René Schoedon (creation), Jenna Uldry (consulting). Responsible at OMD Switzerland / Media: Adrian Thomann (Account Director), Michael Zaugg (Digital Lead).
