Four. makes noble tonic Fever-Tree known
Four. has developed a multi-channel campaign for the British tonic producer Fever-Tree. The high-quality mixed drink is distributed in Switzerland exclusively by Paul Ullrich.
Various measures were implemented, such as megaposters, F12 posters and advertisements. The advertising materials were supplemented by a shelf brochure, which is used at Coop, and menu cards. These are individually designed for restaurants and bars, provided Fever-Tree is included in the range.
In order to emphasize Fever-Tree's origins in the communication, the client and Four. decided to design the campaign largely with English texts, which, like the layout, are based on the international campaign.
Responsible at Paul Ullrich: Urs Ullrich (Managing Director), Ugo Grassi (Head of Marketing). Responsible at Four: Björn Brinkmann (CD text/concept); Philipp Sträuli (CD art); Christian Hansen (consulting); Daniel Gerber (consulting).
