Kargo Kommunikation designs appearance for solar roof challenge of the city of Bern

The Bern agency supports the innovative fundraising project - with the smiling sun logo - and is responsible for the launch of the brand. "Sunraising" a play on words composed of "Sunrise" and "Fundraising" - is the Bernese crowdfunding and citizens' initiative, which enables with its Solar Roof Challenge to produce solar power even without own roof.

Goal: Within the Bernese neighborhoods, as many square meters as possible on the roofs of municipal property are to be purchased in order to build solar installations and replace their own share of nuclear power in the electricity mix with Bernese solar power.

The responsive website for the Challenge Sunraising.ch contains facts and figures about solar power, details about the idea, and information about the initiating team. The core of the website is the visualized instructions on how to participate in the challenge - via an interactive form, one can purchase solar power with a one-time payment for one square meter of a Sunraising neighborhood installation. This is credited directly to the electricity bill by ewb for 20 years. Over the next three years, 10'000 square meters of solar installations are to be built in the neighborhoods. The Challenge is open.

Sunraising is a startup, develops new ideas and is committed to social entrepreneurship. In addition, the initiative shows how neighborhood spirit, political commitment and sustainable consumption can interact.

Bernese rapper and sustainability activist Greis is also a Sunraiser from the very beginning and has secured the very first four square meters of the first roof.

Responsible at Sunraising: Melanie Mettler, Matthias Egli (client). Responsible at Kargo: Christoph Balsiger (creative director), Nicole Gerber (consulting/project management), Raïssa Lara Fasel (design), Chérine Gurtner (PR), Manja Koschker (project collaboration); technical development: Roger Burkhard.