Seven puts Galaxy S7 Edge in scene at live concert
The light-intense camera of the Galaxy S7 Edge enables razor-sharp pictures even away from the spotlight. Samsung and Equipe provided proof of this at a live concert by Seven at Zurich's Kaufleuten.
With the help of a Galaxy S7 Edge and together with his fans, the soul star shot a stirring music video.
As "Owner No. 7" of the integrated launch campaign "#GalaxyJourney", Seven had a reggae interpretation of his hit "Lisa" filmed by the audience with a Galaxy S7 Edge. In the process, Seven was put in the best light by his fans even in the semi-darkness, as evidenced by a music video created from the action. The footage of the live concert will also be used for further advertising measures as part of the "#GalaxyJourney". At the center of the launch campaign is the Galaxy S7 Edge itself, on whose journey changing owners experience extraordinary things again and again. On the campaign microsite Galaxy-journey.ch the community can follow the adventures of the Galaxy S7 Edge and experience all the features of the new smartphone.
Responsible at Samsung: Anja Olsson (Head of Marcom), Allan Haverman (Marcom Specialist). Responsible agency: Equipe.
