Leo Burnett Switzerland for Ticino Turismo: discover the other side
The vacation destination Ticino is being promoted with a new campaign. Motto: "Discover the other side". Because in Ticino you can discover not only the other side of the Alps. But also other sides of Ticino that you have never seen before.
The inauguration of the Gotthard Base Tunnel is the perfect time to show that Switzerland's sunniest region is on your doorstep. All the more so when the first trains will soon be roaring through the world's longest rail tunnel and reaching their destination 30 minutes faster. The campaign also includes print motifs. The first subjects showcase the vacation regions of Lake Maggiore, Bellinzona and Lugano and invite visitors to discover the diversity of Ticino.
Responsible at Ticino Turismo: Manuela Nicoletti (Director of Marketing, Country Manager Switzerland). Responsible at Leo Burnett Switzerland: Axel Eckstein (Executive Creative Director), Ilija Gautschi, Daniele Barbiero (Art Direction), Mark Stahel (Text), Tiffany Gaggia (Consulting) Erasmo Palomba (Art Buying). Responsible photo: Noë Flum (photography), Rohner Retouche (image editor), Flaeck (CGI).
