World premiere: Das isch Züri - The Movie

Radio 24 is Zurich's popular local radio station. With #dasischzüri, the station has also captured the hearts of social networks. The call to submit a picture of a very personal Züri was followed by uploads in the five-digit range. The campaign was crowned with a photo exhibition on countless posters throughout the city (Advertising Week 10/2015 reported). The continuation of the #dasischzüri campaign builds on the huge success of the photo campaign. With moving pictures. For the initial ignition, the entire keyboard is played again:

With calls via social media, on banners and through the presenters on Radio 24. The centerpiece is a world premiere: a commercial, shot entirely and exclusively with the iPhone 6s and the Live Photo function. Over the course of a month, a dozen phones were distributed and passed around the city. The result is a panopticon of a radiant, touristy, highly cultivated, underground and radiated Züri. With the call from Radio 24 on Dasischzüri.ch upload your own clips. And become part of Das isch Züri - The Movie. The film in which a city and its inhabitants play the leading role and which will be released in Zurich cinemas and on television from autumn 2016.

Responsible at Radio 24: Florian Wanner (Managing Director), Barbara Novak (Marketing Manager). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (creative direction), Patrick Senn (text), Barney Rees (art direction), Erasmo Palomba (art buying), Sylvia Kohler, Ursula Keller (consulting), Walter Tagliaferri (overall responsibility), SMLY, Marc Leuzinger (online), Who's McQueen Picture (production), Spacetrain (music).