Electronic media grow together
Advertising pressure on the Internet is growing strongly. The TV sector is also continuing to grow. This is shown by the Goldbach Index (Gemi) figures on advertising pressure in April 2016.
Advertising pressure in the Internet sector is up 18 points in the GEMI in April and is now at a high of 964 points. TV also increases by 5 points. Radio loses 4 points compared with the previous month.
The total market for all media gained one point and now stands at 241 points. The electronic media sector gained 5 points and now claims 688 points. Compared to the previous year, this is already 8 points more.
