The round has to go on the square: Ogilvy launches the Gerber Grill Cheese
Gerber is currently launching a new grilled cheese. According to market research, this not only fits the grill, but also the brand profile of the traditional brand. The appearance for the Gerber Grill Cheese was created by Ogilvy One.
Since the launch of the new product coincides with the upcoming European Championship and, in addition to public viewing, public grilling will once again take center stage, the agency, which has been in charge of the brand since this year, has placed the Grill Cheese in the football environment. Staged on the rectangular grill field and with old and new football wisdom, the Grill Cheese is advertised in the classic and social media. On the website Grillgerber.ch there is also a hot barbecue to be won with your own words of wisdom in the tradition of a Sepp Herberger.
Responsible at Emmi: Thomas Heller (Head of Marketing Switzerland), Claudia Waniek (Group Brand Manager), Martina Müller (Brand Manager), Kevin Müller (Trainee Brand Management Cheese). Responsible agency: Ogilvy One Zurich.
