Leo Burnett Switzerland: What hedgehogs really want
The classic campaign developed by Leo Burnett for Floralp continues in 2016. In the current subject, three hedgehogs press their yeast egg noses in vain against a seemingly insurmountable butter bell.
How they plan to get their hands on the irresistible preferred butter after all is not yet revealed at this point. So we can look forward with anticipation. The motif can currently be seen on posters and in advertisements throughout Switzerland.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising & Promotions SMP), Xenia Hupp (Project Manager Advertising & Promotions SMP). Responsible at Leo Burnett Switzerland: Bastian Otter (creation), Christian Bircher (CD), Axel Eckstein (ECD), Emmanuelle Masset, Christoph Schwarz (consulting), Suzana Kovacevic (art buying), Margit Gassner, Lilou Studio (3D artwork).
