Wirz: The best device in the world for me

Who hasn't experienced this: The old television has given up the ghost and a new set is due to be purchased. You are helplessly confronted with a multitude of products. The salesperson in the store tries to convince you that nothing below 4K, Ultra HD, UHD LED is possible. It has to be the newest, the most expensive, the biggest device, absolutely. But why do I need exactly this device myself? Does it even meet my requirements? Is it right for me? The truth is: The best television is different for everyone. At Melectronics - thanks to a wide selection and competent, fair advice - everyone can find the best TV in the world for themselves. According to a press release, the creative minds at Wirz noticed during a broad-based comparison within the industry that hardly any attention is paid to the actual needs of customers during sales talks in electronics stores - except at Melectronics. Based on this insight, the agency developed its first campaign for the client acquired at the beginning of the year.

All communication tools focus on the consulting expertise and the campaign slogan "The best in the world for me. The campaign starts with three different TV commercials, which show in a funny way the different needs of the customers, the individual advice as well as the satisfaction of the customer with the recommended product.

So the cat lady and her allergy sufferer are recommended the best vacuum cleaner in the world for them. And so the fanatical amateur referee, who can't exactly understand the decisions in front of the home screen, is presented with the best substitute in the world for him. And so the retired couple is advised on the best notebook in the world for them, so that they can finally Skype with their daughter in the South Seas without interference.

The spots are supported by an intensive three-week online promotion. The audience is called upon to describe their individual everyday problems by means of short films and banners. Problems that are directly related to a device or can be solved with the help of a device.

The funniest problem descriptions will again be answered in short film form. The prize is - of course - an individual electronics solution.

As part of Wirz's new campaign, the Melectronics brand was completely revamped. The humorous tone and orientation in Migros style was transferred to all online and offline communication tools such as flyers, shopping bags, POP material, the sales measures, digital advertising materials and social media platforms.

Since May 2, Melectronics appears in a new, honest look and recommends to you, to me, to us: "The best in the world for me".

Responsible at Migros-Genossenschafts-Bund/Melectronics: Roman Reichelt (Head of Marketing Communication), Christoph Vogler (Head of Communication Specialty Stores), Michel Noverraz (Head of Communication Melectronics), Eva-Maria Norton de Lachapelle (Project Manager Communication), Nathalie Rutz (Junior Project Manager Communication ), Susan Fässler (Junior Project Manager Communication), Simone Blaser (Project Manager Media), Patrick Marti (Division Manager Melectronics), Josef Meyer (Head POP Management. Responsible at Wirz: Livio Dainese (CCO), Gordon Nemitz (Executive Strategy Director), Fernando Perez (ECD), Michael Schmidt, Thomas Kurzmeyer (CD), Niels Schäfer, Lukas Wietlisbach (AD), Simon Smit, Peter Brönnimann (Text), Alexandra Kaufmann, Katja Schlosser (Graphics), Petra Dreyfus, Simone Jehle, Marion Schwager, Stefan Schmid, Pasang Schauwecker, Julia Neugebauer (Consulting), Adrian Huwyler, Sascha Djabarri, Aline Herzog (Digital), Nicole Suter (Art Buying), Sebahat Derdiyok (Agency Producer), Daniel Ehrensberger, Iwona Wiemann, Thomas Peller, Adina Nehrkorn, Christian Denzler, Diana Berni, Hans Burkhart, Ramona Trebucchi (Media Realization), Giovanni Bucca, Katharina Bruggmann (Production), Oliver Faes (Image Editing), Jacqueline Chevrolet, Theodor Marbet (Proofreading). Responsible at Wirz Storyline: Adrian Schräder (Senior Editor), Antonia Frind (Content and Community Manager). Responsible at Pumpkinfilm (film production): Scott Picket (Director), Christopher Novak (Producer). Responsible at Tuna (film production): Derya Tuna (Producer). Responsible at Dynamic Frame (film production): Jonas Ulrich (Director), Luzius Fischer (Production Manager), Lina Baumann (Producer). Responsible at OMD (media agency): Thomas Koller (Client Service Director), Daniela Michalak (Media Planner), Verena Wider (Digital Team Leader), Wolf Mocikat (Digital Planner).