Ogilvy One: Nimble fingers for e-billing
Those who pay with e-bill keep outgoing payments under control and save time. To anchor these two main advantages, Ogilvy One has launched a new campaign with competition on behalf of the e-bill providers (Six Paynet and Postfinance).
Two videos form the core of the 2016 campaign as TrueView ads. The videos playfully sum up the two main advantages of "fast and easy payment" and "everything under control":
https://www.youtube.com/watch?v=VveUW8xKkL4
A hand curves across a desk on a finger skateboard. The fingers jump off, click on a computer mouse in flight - and in no time at all the e-bill is paid.
https://www.youtube.com/watch?v=Iako9pPSKxg
Two fingers elegantly juggle a mini soccer ball. Suddenly the ball is kicked into the air, the free fingers use the moment to click the mouse - full control thanks to payment with e-bill.
In addition to the videos, banners, performance and Google ads, invoice inserts and flyers are used. The measures lead to the website E-bill.chwhere visitors can find out how to sign up for e-bill and take part in the competition. The campaign and competition started in mid-April 2016.
Responsible at Ogilvy One: Benjamin Franken (CD), Frank Engelhaupt (text), Sandra Pellny, Maggie Weber (consulting); Films: Rocket Film GmbH (production), Bruno Conti (director); Media: Neo@Ogilvy.
