Samsung revises sponsorship and brand experience strategy
The Zurich-Fribourg consulting boutique CCI Cotting provided conceptual advice to the leading electronics products manufacturer in the development of its sponsorship and brand experience strategy.
Samsung Switzerland has taken its sponsorship and brand experience strategy to a new level, according to a statement. On the one hand, the approach pursued so far will be expanded to new areas and target groups, as well as supplemented by additional topic areas. Overall, the new orientation is to be focused and professionalized. CCI Cotting won an agency pitch in early summer 2016 and has since designed the new strategy together with the various departments at Samsung Switzerland and developed the content-related and organizational foundations.
"Our goal was to optimally integrate sponsorship into Samsung's overall communications, brand management and internal processes to a greater extent and to make it more efficient," says Patrick Cotting, the lead consultant at CCI. Patrik Rosenberg, Brand Communication & Live Marketing Manager at Samsung, is pleased with the new strategy approach: "The new strategy builds on previous ones. It will be even closer to Samsung's vision: Inspire the world, create the future."
