Erdmannpeisker and Panta Rhei develop rhyme contest for Wernli
"Wernli divides me gernli." - is Wernli's new slogan. In keeping with this, the products and website are presented in a new look. Based on the new positioning, Erdmannpeisker developed an involvement campaign.
In addition to three TV commercials, advertisements, social media activities and a big Rhyme contest the population was called upon to rhyme for Mami. In cooperation with 20 Minuten, a rhyme was created in honor of the mothers of Switzerland. Rhyme contest implemented. The Mother's Day rhymes can currently be found on Wernli.ch be entered. A total of 20 Mother's Day boxes full of Wernli biscuits will be raffled among all the rhymes submitted. The winning rhyme will also find its place in the print edition of 20 Minuten on May 4, and so the mommy can also be surprised with her very own personal copy just in time for Mother's Day.
The implementation of the landing page was realized by the Zurich agency Responsive.
Responsible at Wernli: Esther Zürcher (Head of Brand and Product Management Wernli), Mike de Bever (Head of Consumer Marketing), Murielle Jöri (Junior Product Manager), Maya Moléa (Product Manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (AD), Rainer Neusius (consulting). Responsible Panta Rhei: Reto Wilhelm (Managing Partner), Nina Rafaniello (Account Manager). Responsible at Responsive: Tuan Nguyen and Patrik Marty (both Managing Partners).
