Republica: Cheering on SC Bern for Westside
To kick off the playoff final series, gold sponsor Westside spurred on SC Bern. The visual was developed by Republica, along with the associated promotion.
As a long-standing gold sponsor of SC Bern, the Westside Shopping and Experience Center is particularly pleased about the Mutzen's playoff exploit. With a striking visual and a matching promotion, realized by the Bernese creative agency Republica, Westside wishes the SCB every success in the final series.
The campaign visual appeared as a full-page ad in the Bund and the BZ Berner Zeitung. It was supplemented by posters in the Postfinance Arena. Also in the stadium, cardboard beards, mirror stickers and video tron spots motivated people to take part in a photo campaign that continued the idea online.
Responsible at Westside Shopping and Experience Center: Ludwig Nehls (Center Manager), Lorenz Feller (Project Manager Sponsoring Migros Aare) . Responsible at Republica: Chris Morgan (Creative Direction), Kaspar Kobel (Art Direction), Eric Kohler (Graphics), Andreas Szentkuti (Text), Fabio Zahnd (Consulting), Rob Lewis (Photography), Ann Schäublin (Beard Make-up), Stefan Hänni (Model), Bala Trachsel (Overall Responsibility).
