Leo Burnett: New Rivella brand campaign
After revamping its brand identity, Rivella launches a new brand campaign. "Mach's" calls on Swiss people to go through life actively and optimistically and to tackle things.
All in the spirit of "Don't hesitate. Do it now. Do it." From the beginning of April, the campaign will be communicated throughout Switzerland via various media channels.
With its new brand identity, Rivella wants to represent modern and diverse Switzerland and stand for an active and optimistic life. The reference to sports is and will remain an integral part of the brand DNA. Rivella now wants to interpret the concept of activity more broadly and call for creative creation. This attitude is expressed in the new communication campaign. "Mach's" was developed in collaboration with Leo Burnett. It calls on the Swiss population to look ahead optimistically and get things done. The campaign will be communicated throughout Switzerland from the beginning of April. To kick off the campaign, various media channels such as TV, posters, online and print will spread the "mach's" idea. For an immediate brand experience, the idea will also be broken down into public samplings and down to the point of sale. The kamapnge will accompany Switzerland throughout the year in various facets and sub-campaigns.
https://www.youtube.com/watch?v=ZDmcPrrvwYw
Responsible at Rivella: Andrys Aardema (Marketing Manager), Olivia Dahinden (Group Brand Manager), Daniel Strobel (Senior Brand Manager). Responsible advertising agency: Leo Burnett. Responsible media agency: Havas Media.
Rivella has worked with Yves Béhar to completely revamp its brand identity. Werbewoche spoke with the internationally successful designer and founder of the San Francisco-based agency Fuseproject about the modernization of the brand, as well as how Rivella is now implementing the new era in design and production. Our subscribers can read the interview with Yves Béhar in the print edition, in the E-Paper and online.
