Pascal Schaub becomes new Head of Umbrella Brand at MGB
Pascal Schaub, derzeit Managing Director bei Saatchi & Saatchi, übernimmt per 1. März 2016 die Leitung der Abteilung Dachmarke im MGB. Er folgt damit auf Roman Reichelt, der seit Januar 2016 Leiter Direktion Marketing-Kommunikation ist.
The 53-year-old has worked for the Saatchi & Saatchi agency in various functions for around eight years. Since 2014, he has held a dual role as Managing Director at Saatchi & Saatchi Zurich and as Group Head UBS at Publicis Zurich. In the latter role, he is responsible for UBS's marketing communications on the agency side, including the multiple award-winning UBS retirement planning campaign.
From 2008 to 2014, as Chief Strategic Officer and member of the Executive Board at Saatchi & Saatchi Switzerland, he was responsible for the management of the planning department and international strategy projects. Previously, as Head of Planning at Publicis, he spent seven years looking after major clients such as Swisscom, Postfinance and Migros (umbrella brand, sponsoring).Pascal Schaub studied German, history and philosophy at the University of Zurich. He is also a guest lecturer for brand strategy, viral marketing and advertising at various universities. He has two children and is interested in art and travel in his free time.
"13 Questions for Pascal Schaub" (November 2015)
"I am very pleased that we have been able to win Pascal Schaub, a passionate brand strategist with a flair for the big shots in communications. I wish him every success in his new role," says Roman Reichelt, Head of Marketing Communications at MGB.
