Chocolat Frey provides sweet notes for Valentine's Day
What could be sweeter than celebrating Valentine's Day with love songs? That's why Leo Burnett is launching the Adoro Lovesong Quiz with the singing Christa Rigozzi on behalf of Chocolat Frey.
On a Microsite Christa hums well-known love songs that have to be guessed. The catch: she always has one of the irresistible Adoro balls in her mouth while humming - which doesn't exactly make it any easier for her. So guessing the right song isn't quite as easy as it sounds, but it's all the more fun that way. Three romantic weekends in Rome as well as various instant prizes will be raffled among all those who guessed correctly.
The promotion is advertised with POS measures and Facebook Ads.
Responsible at Chocolat Frey: Christian Plume (Brand Manager Confectionery). Responsible at Leo Burnett: Vanessa Mermoud , David Hugentobler (creation), David Fischer (CD), Martin Stulz (ECD) Fernando Gort, Tiffany Gaggia (consulting), Erasmo Palomba (FFF), Shining Pictures (film production), Olivier Egli (direction) Pierluigi Macor (photography), Olai Interactive GmbH (online).
