Studio Schoch: Chocolate and gourmet coffee
Studio Schoch developed the brand design of the Branches brand in collaboration with Chocolat Frey and designed the latest Delizio Limited Edtion Nepal.
The aim of the Branches brand design was to create a new packaging concept for a product extension. This should be applicable to the entire umbrella brand and redefine the Branches brand identity. Colorful ribbons visually wrap the packaging and the bright colors as well as the curved lettering convey a feeling of fun and lightness. In addition, these symbolize the two components of the product; the crunchy shell and the creamy center. In the case of the Cream Milk and Cream Banana Branches, the milk filling is additionally emphasized by the white base color and the milk splash containing the lettering. The new Branches are available in Classic, Noir, Cornflakes, Bicolor, Cream Milk and Cream Banana.
Studio Schoch also designed the latest Delizio Limited Edition Nepal. In reference to the origin of the coffee, the Himalayan mountains, the design takes up the Nepalese mandalas. The mandala is in the bright, bold colors of Nepal. Printing in metallic colors, the partial use of gloss varnish and the large-scale, golden hot foil stamping give the Limited Edition Nepal Himalaya an exclusive appearance. For every package of Delizio Nepal Himalaya sold, 50 centimes will be donated to the victims of the Nepal earthquake.
Responsible at Studio Schoch: Dominik Schoch (Creative Director), David Moore (Design Branches); Anna Schobinger, Vera Loher (Design Delizio Nepal Himalaya), Tina Fuchs (Consulting).
