Republica: Double for The Beef Burger and Cha Chã to go

Since November 16, The Beef Burger and Cha Chã have been offering a new takeaway service in the city of Bern. At Marktgasse 44 - a Migros Aare Cooperative location - fans of burgers as well as Asian cuisine will get their money's worth at one address.

According to the press release, the aim of those responsible at Republica was to use a simple idea on a culinary basis to promote both "to go" concepts together in one campaign. This was realized with common double words such as "Schnapp Schnapp", "Auf Auf" or "Meins Meins" in different typologies. One typeface stands for the rich burgers of "The Beef Burger", the other for the exotic, light dishes of "Cha Chã". The double slogans can be read on the background of a menu board. As part of the campaign, advertisements and posters in pedestrian zones, a radio and cinema spot, POS and below-the-line measures were realized. They will be used in the run-up to the opening and during the launch phase in the Bern region.

Responsible at Cha Chã: René Rohr, Head of Operations, Nicole Schärer and Sarina Künzli, Communication Gastronomy. Responsible at Sportgastro: Sven Rindlisbacher, Managing Director. Responsible at Republica: Chris Morgan, Mike Krüll (Creative Direction), Aline Windler (Graphics), Andreas Szentkuti, Lando Pfoest (Text), Gary Jude (Composing Artist), Andrea Nehls (Consulting), Bala Trachsel (Overall responsibility).