Publicis for Postfinance business customers: So that nothing gets in the way at work
Postfinance is now offering the "Smart Business" online platform for small businesses, on which offers and invoices can be created at the touch of a button. Because for some SMEs, office work is not really part of their core business.
Many self-employed people find this a tedious chore that disrupts the flow of work. The feeling of being disturbed at work inspired Publicis to create two films that promote the new online platform with a wink. The films can be seen in business environments on online channels and on TV.
https://www.youtube.com/watch?v=OqxOmioYG8A
https://www.youtube.com/watch?v=l-3g-lThdCs
Responsible at PostFinance: Ursula Käser, Ralf Stüber (control), Silvan Merki, Pascal Frey (communication concept), Charly Suter, Christoph Mollet (marketing), Simone Kriesi, Lisa Reich, Maria Känel (realization). Responsible at Publicis/Havas Media: Patrick Suter (CD), David Luebke (Text), Marvin Hugentobler (AD), Dominik Locher (Graphics), Karin Lang, Matthias Koller, Cathy Nyffenegger, Esra Yigit, Pascale Kohler, Giada Perotto (Consulting), Cem van der Schaar (Head of TV), Benjamin Kägi (Art Buying), Massimo Giannotta (Digital), Peter Stäuble, Jonas Hartmann, Philipp Zubler, Tanja Güntert (DTP), Adrian Häni (Production), Adrian van Velsen, Denise Rosenberger, Oliver Nater, Marcos Trabadelo (Media). Responsible production film and photo: WirzFraefel Paal Productions, Rolf Hellat (director), Sven Heinrich (photo).
