Top 30 Innovation Award goes to Switzerland for the first time

Adello was recognized for its proprietary technology that takes mobile advertising further thanks to Data Science. The Swiss mobile technology company looks at increasing the efficiency of mobile ads by using machine learning to identify the right customers for the highest ROI. This results in a win-win situation: users see fewer ads and advertisers gain more customers with the same advertising budget.

The key to success is the patented real-time analytics platform that evaluates billions of ad impressions every day. For each impression, the algorithms check thousands of attributes to make real-time predictions about where the best conversion will occur. Every step of the customer journey is measured and fed back into the system. The result is a self-optimizing system that learns from every ad view, every interaction, every website visit, and every purchase.

Jana Uhlig, CMO and co-founder of Adello, explains on the occasion of the award ceremony: "Thanks to the availability of data and technologies, digitalization is able to change our world. The advertising industry is just one of many industries that are being disruptively transformed. We can improve the world by using data and data science to do more with less. We are happy and honored to be one of the companies that received the SVIEF Award."

SVIEF Award

The Silicon Valley Technology Innovation & Entrepreneurship Forum SVIEF is an international conference focused on innovation. The 5th SVIEF took place on September 26 and 27 at the Santa Clara Convention Center and brought together over 100 high-profile speakers, over 100 tech exhibitors and more than 10,000 attendees.

Teaser image: Svief.org