Amag shuts down VW advertising
VW importer Amag is scaling down advertising for its cars in Switzerland. Advertising in print products and on television has been stopped. Online advertising has been "temporarily ramped down", the importer announced on Wednesday.
The launch for the new Touran car was carried out normally, according to an Amag statement in response to an inquiry from the SDA news agency. The launch of the type took place in September. The funds earmarked for the current advertising measures will be used for a new campaign. This is to refer to "the current incidents", whereby apparently the scandal around the exhaust gas trickery is meant. This campaign is currently in the works, he said. "This is being done out of respect for the public - more important issues are currently on the agenda," the Amag release continues. (SDA)
