Rausch: TV commercial and new website to mark anniversary

Rausch turns 125 and is considered the inventor of the first liquid shampoo. The Kreuzlingen-based family business successfully holds its own in the fiercely competitive international cosmetics market. The company philosophy has remained the same: "The power of herbs for skin and hair" And so Rausch also uses the claviature of marketing communication in the classic sense. The new website Intoxication.ch with integrated webshop informs and sells, the new moving image appearance on TV and Internet emotionalizes. A campaign that fits the company: Honest, straightforward and down-to-earth. "After all, a brand is like a good friend. I know you, I like you, I trust you," says Marco Baumann.

Responsible at Rausch, Kreuzlingen: Marco Baumann (Owner and Managing Director); Lucas Baumann (Head of Marketing & Communication). Responsible at Core Strategy Works: Erich Baumgartner (owner and managing director). Responsible at Shining Pictures: Luke Frieden (Writer and Director); Michi Saxer (Cinematographer); Fredrik Strömberg (Music); Sophie Toth (Line Producing); Stefan Bircher (Executive Producing).